Information about us -- Design Presence

Quotation: Design seems to occupy the place between fine art and craft, between aesthetics and commerce, beauty and persuasion, novelty and familiarity, and so on. Obviously, the emphasis between the polarities changes in response to the specific problem, and the intention and talent of the designer.

About us Deborah Falck is the founder of Design Presence, a consulting firm specializing in visual design and education. Design solutions based on a deep appreciation of users needs, implementation of fundamental design principals and emphasis on teamwork are the guiding ideals of Design Presence. By applying these principles to her work over the past 25 years, she brought forward visual design expertise into the development of information technology products. The focus of visual design based on user needs is now considered one of the most important ingredients of a user's experience with products and technology.

Ms Falck has received numerous design awards and patents for her work. She has studied with pioneers in the field of design and innovation, including Muriel Cooper, Milton Glaser, Ati Gropius Johansen and William Porter. Ms Falck holds a BFA in Graphic Design from Boston University and completed the special program in Human Factors Engineering from the University of Michigan.

At Digital Equipment Corporation, she had a distinguished career developing innovative designs and leading teams in producing effective visual design solutions for user interface design, information design and branding for identity systems. At The Architect's Collaborative, she produced casebooks containing the city plans and a traveling exhibition for development of the city of Jubail, Saudi Arabia.

In 1997 she formed Design Presence. Her clients include Intuit, Lotus Development Corporation, Adobe Systems, Inc., The MIT Department of Design and Architecture, Verizon, Cisco Systems, Dictaphone Healthcare and Compaq Computer Corporation.