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The medium and audience for visual design
are not the same as that for traditional print design. People interact
with software differently than with posters and brochures. Design Presence
knows how to work with others on the product design continuum — UI
designers, marketing people and engineers — to create successful
visual design solutions for a wide variety of products.
Product
design Many things contribute to a successful design:
user needs, business requirements, marketing strategies, existing branding
guidelines, new corporate identity components and more. Design Presence
incorporates these elements into new designs or upgrades for the desktop,
the Web and hand-held devices.
Expert
design review Sometimes you need a fresh perspective
to help solve a design problem. Design review is a fast way to identify
the strengths and weaknesses in an existing product or provide balance
between opposing views during development. A review can focus just on
the visual design or include the interactions as well.
Icons
and product imagery Good icons incorporate a visual
language with a set of images to describe related concepts. The underlying
logic and similar design elements help users understand the choices and
learn to use your product. Good design ensures appropriate visual impact
and style and contributes to the product's general appearance.
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